Case studiesWhere creative moved the number.
The accounts I lead, the constraints they carry, and what the creative did for the business.
Walmart Connect · Kroger Precision Marketing · CostcoDisplay · Interactive · Rich media · VideoDisplay · Interactive · Rich media · VideoRetail mediaCross-Platform Activation
Helping launch and scale a retail media creative offering, and building the standards, workflows and documentation that let it grow.
150%
Year over year growth, 2024 to 2025Launched
A new offering, built to scaleMeiomi · Cupcake Vineyards · portfolio brandsProgrammatic · CTV · Rich media · MetaMulti-channelThe Wine Group
Leading always on creative across a multi brand portfolio, holding one voice steady from programmatic display through connected TV.
Programmatic · CTV · Rich media · Meta
12.5%
Year over year revenue growth in 2025Display · CTV · DCO · AR · Bilingual2×
2026 pacing to more than double 2025Impaired driving · Traffic safety · Public educationPublic safetyNHTSA
Getting people to look at a message they are trained to ignore, inside federal guidelines, accessibility standards and two languages.
12.8%
Year over year account growth, 2024 to 2025Display · CTV · DCO · AR · BilingualRebid won
Agency retained the business